Days 1 to 14 · Shop by stage

The beginning

Your first two weeks. You are doing something extraordinary.

Preparing to breastfeed Days 1 to 14 2 to 6 weeks 6 to 12 weeks 3 to 6 months 6 to 12 months

Everything feels new. Your body, your baby, your rhythm. These first days are intense. You are healing, learning to feed and running almost entirely on instinct and love. Comfort is not a luxury right now. It is a necessity.

What helps right now

Soft, non-restrictive fabrics that do not press on tender skin

Easy, one handed nursing access for feeds that come without warning

Gentle support without underwiring or pressure

Leakproof layers so you can focus on your baby, not your top

Latchette tip

You will probably wear the same two or three pieces on repeat right now and that is exactly right. Pick soft, pick easy, pick whatever makes you feel held.

Not sure where to start?

The Give It A Good Go Kit

Four things that help with the four most common challenges in the early days. Nipple balm, breast pads, hydrogel compresses and fennel tea. Bundled together for £26, worth £31.50 individually. No overspending before you know how it will go for you.

£26

Worth £31.50 individually

Shop the kit

Up all night? Shop night feed essentials