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The Beginning
1–14 days
You’ve just begun and it can feel like everything all at once.
However these days are unfolding, you’re doing something extraordinary.
Everything feels new. Your body, your baby, your rhythm.
These first days are intense. You’re healing, learning to feed and running almost entirely on instinct and love. What you wear and reach for should make that easier, not harder. Comfort isn’t a luxury right now. It’s a necessity.
What helps right now
Soft, non-restrictive fabrics that don’t press on tender skin
Easy, one-handed nursing access for feeds that come without warning
Gentle support without underwiring or pressure
Leakproof layers so you can focus on your baby, not your top
Latchette tip
You’ll probably wear the same two or three pieces on repeat right now and that’s exactly right.
Pick soft, pick easy, pick whatever makes you feel held.
Up all night? → Shop Night Feed Essentials































