Latchette exists because finding great breastfeeding products shouldn't feel like a full-time job on top of an already full-time experience.

I'm Anaïs, and I started Latchette because I lived that exact frustration. Breastfeeding was already one of the most intense, beautiful, overwhelming things I'd ever done and finding the right products to support it felt unnecessarily hard. Too many tabs open. Too many average options. Too much searching, not enough sleeping. So I built the place I wished had existed.

We've brought together the best breastfeeding fashion, accessories and essentials in one place so you don't have to search the internet at midnight to find them. Every product here has been chosen with care, because I know that what you reach for during a 3am feed matters.

Most of the brands here are small, mum-led businesses — built by women who couldn't find what they needed either. I love championing them. When I find a mum-run brand that's genuinely brilliant, I want to shout about it and give it a home where the right people will find it.

Occasionally, we carry a bigger brand when I genuinely can't find a small, mum-founded alternative that does the job as well. The product always comes first. But my heart is with the small brands, and whenever a brilliant independent comes along, they take the spot.

Whether you're in your first week of feeding or your twelfth month postpartum, we're here to make things a little easier, and a lot more stylish.

Thank you for being here. You're in the right place, however you're feeding right now.

Stay Latched,

Anaïs, Founder of Latchette